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Creating Your
Logo
Logos are effective
in visually representing companies.
Does your symbol or logo effectively represent your company?
Your logo
should indicate what you do and
reflect
your company’s attributes. If your company is conservative, you
should be using traditional fonts and colors such as maroon and
navy. If it’s progressive, the logo should communicate
boldness and action. Your logo’s typeface, design and colors should
represent your company’s personality.
Your logo should work on the type of promotional products you plan on presenting.
Keep in mind that the more detailed your logo and the more colors
used, the more costly it is to reproduce on most promotional
projects. Typically there is a setup charge per color and then
an additional run charge for each color after the first one.
Tight registration can also be an issue on a small imprint area.
Your logo should hit the target. When your customers look at your logo, does it reach out to them and draw them in? Consider the market that you cater to and ask yourself if your logo appeals to that group. Your logo should be used everywhere. A powerful corporate image attracts new customers and distinguishes their business from the competition. So, you should use your logo on your stationery, signs, flyers, brochures, vehicles and your Web site maintaining your graphic standards when duplicating your logo for consistency.
We work closely with several graphic artists and
would be happy to assist you in having your logo created so that it
is professional, reflects your company, hits your target and last
but not least, one you will be proud of!
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